Posted to Ben Finklea's blog on June 21st, 2007

Knowing Your Audience: The Spontaneous Type

Welcome to Week 3 of our new series: Knowing Your Audience.

This week: The Spontaneous Type

Spontaneous types rely on their senses and "gut reactions" in every situation. They are available and flexible. They also place a high value on engaging personal interactions as well as the overall perceived value in any situation. These individuals appreciate the personalized touch and are always looking for exciting new opportunities. They dislike dealing with traditional details, and are usually quick to reach a decision. They fear missing anything life has offer.

Attitude: Personal, activity-oriented

Using Time: Spontaneous, fast-paced

Question: Why is your solution best to solve the problem now?

Approach: Address immediate needs with relevant and credible options.