Posted to Ben Finklea's blog on June 4th, 2007

Week 4: 10 Things to do Before the Spiders Come

Tip #4: Make sure all your links are in working order.

Check and double check to make sure there are no broken links on your site. Not only does this create errors for a web crawler, but it also creates problems for your site users. Nothing is more disappointing to a web surfer than believing they've found just the right info... only to discover the "page is not found." It reduces a website's credibility, and it leaves users feeling unfulfilled. Make sure you're information is plentiful, and your site is in perfect working order. These are the keys to web popularity and credibility.