Posted to Ben Finklea's blog on June 2nd, 2007

Turning Setbacks into Triumphs

Often whenever something bad happens we tend to think, "Why did this happen to me?" or "What did I do to deserve this?" The answer is simple: life if full of setbacks and unfortunate events. But here at Sprydev, we are of the mindset that everything happens for a reason... and from every failure comes a triumph.

Just take a look at these words of wisdom from Gary Bencivenga, arguably the the best copywriters of our generation.

"My biggest successes and advances in direct marketing have universally come from defeat. Earlier in my career, whenever I lost a split-run test against someone else, I hated the experience. I despised it with a passion.

My only consolation for having to swallow such poison was to turn it into medicine—somehow find the good. I learned to ask, "Why was I beaten on this? Why did my copy fail?" Once I figured out the answer, I vowed, "this will never happen to me again!" And I was that much tougher to beat the next time.

Michael Jordan and Bill Russell, perhaps the two greatest basketball players ever to step on the court, both had difficulty making their high school varsity teams. But they transformed their frustration into fierce determination and prevailed."

Just remember, every time it feels like you've hit a brick wall, it means real progress is just around the corner.