Posted to Ben Finklea's blog on June 1st, 2007

How to Improve Your Web Copy Ten-Fold Using 1 Simple Technique

The technique is simple: Have as many people read your copy as possible. Let them make suggestions and corrections. The simple fact is, no matter how many times you read and re-read your work, you'll always miss something. By getting as many perspectives as possible, your copy will continue to evolve and improve.

"...originality is simply a fresh pair of eyes."
Thomas W Higginson, 19th Century US reformer