Posted to Ben Finklea's blog on July 29th, 2007

Knowing Your Audience: Questions Spontaneous Types Ask

When writing content for spontaneous people, here are a few questions they'll want answers to in your copy:

*How quickly can I take action and achieve my goals?
*How will this let me have more fun in life?
*Can you make my choices easy and clear?
*Can your product be customized?
*Is your service better than the competition?
*How soon can I expect results?