Posted to Ben Finklea's blog on July 19th, 2007

Knowing Your Audience: Questions Methodical Types Ask

As we mentioned earlier in the "Knowing Your Audience" series, Methodical types rely on preparedness and organization to guide their decision-making process. They like to know the HOW of your business. In other words, when they're reading your website, here are the questions they want answered:

•What’s in the fine print?
•How does this work?
•What process do you use?
•Can you take me through this step-by-step?
•I need details!
•What are the product specs?
•Prove it to me!
•What is your guarantee?

If your customer profile involves methodical types, be sure your copy provides all these answers.