Posted to Ben Finklea's blog on July 2nd, 2007

Week 8: 10 Things to do Before the Spiders Come

Tip #8: Keep your content fresh.

Google likes to index pages more frequently when they are updated on a regular basis. It’s also a great way to keep visitors returning when you offer them fresh new content. Blogs, articles, and new products/special offers are all a great way to keep Google - and customers - coming back for more.