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Posted to Ben Finklea's blog on August 27th, 2007

The Key to Keywords: Week 6

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Tip #6: Get the "in."

Every industry has its own jargon and buzzwords. Use these to draw in the types of insiders you want to reach. After all, you want to appear as an "expert" in your field, so it is vital that you use cutting edge language to attract the crowd that's out there looking for your information.

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Ben Finklea
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