Posted to Ben Finklea's blog on August 20th, 2007

The Key to Keywords: Week 5

Tip #5: Invest in Education.

Run a campaign (pay-per-click) to find out which keywords have the most draw. This will help you optimize your page for the right keywords without wasting time on words you are unsure about. Use your data to help you make the most effective web page possible! In the long run, this is one of the most important investments you can make.