Posted to Ben Finklea's blog on August 18th, 2007

Heading Tags

When creating content, writers use H1, H2, etc. to design headings for each page. When writing your headings, it is important to be concise in the wording. If you have a 2 keyword phrase and the heading is 10 words long, your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.