Posted to Ben Finklea's blog on August 3rd, 2007

Knowing Your Audience: Questions Humanistic Types Ask

Humanstic types like to know Who, How, and Why...

•Who uses your products/service?
•Who are you? Tell me who is on your staff, and I'd like to see bios.
•How will you make me feel during the buying process?
•What have others said about you?
•Are you trustworthy?
•Do your values align with mine?