Posted to Ben Finklea's blog on April 1st, 2007

Matt Cutts' Blog "Hacked"...or was it?

Matt Cutts, head of Google's Webspam team, had his blog hacked today! (See Screenshot here. ) Matt is actually a great guy and spends a lot of his time helping the SEO community with insights in ot how to best work with Google. It's a shame that this happened. This just goes to show you that no one is immune to hackers. If it can happen to the almighty Google then it can...wait a minute. Today is April 1st...April Fools Day.

-digs around-

OK, this is actually pretty funny! I've discussed several methods for link building. Apparently faking your own website getting hacked is a great way to generate publicity and LOADS of backlinks. Check out this screenshot from the website He's already generated over 700 bookmarks on and probably at least a few hundred links to his site all in a single day. Great job, Matt! Faking a hack...that is creative!