Be an SEO Star in 2013: Your Top SEO Takeaways From 2012

Be an SEO Star in 2013: Your Top SEO Takeaways From 2012

December 7th, 2012
SEO Lessons from 2012

Over the past few years, Google has continually refined SEO with an unwavering focus on the concept of relevance. However, there still is often a gap in expectations between the team delivering SEO services and the client literally banking on the results. Here are Search Engine Watch's SEO Truths for 2012 for managing client expectations.

 

  • Rank Doesn’t Matter, Conversion Does
  • Great SEO Results Require Great SEO Data
  • Report on Social Signals Just Like Back links
  • Daily Insights into SEO Metrics is Essential
  • A Backlink Strategy Without a Content Marketing Strategy is Just Plain Scary
  • Spend Less Time on Reporting, More Time on SEO
  • Think Outside the Google Search Box
 
We agree with Search Engine Watch that great insights lead to great outcomes, and that SEO data and SEO software should be considered a cost of doing business or executing a campaign-- just as email marketing campaigns require an email marketing platform.
 
What do you think of that list? What have your experiences with SEO expectations and reality-- from either side of the experience?
 

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