Posted to Ben Finklea's blog on July 14th, 2008

Always start with keyword research!!!

Even if you think you know about the keywords that your customers use to find companies like yours, always, always do the keyword research! We've had several customers lately who came to us with their keyword lists and insisted that they already know how customers find them. Then, we did the research and found many more valuable, and higher traffic producing terms. So, always start with a clean slate and always, always do the keyword research!