AdWords Adds Keyword Information

AdWords Adds Keyword Information

November 14th, 2012
Google AdWords has added new keyword functionality

Google has launched a new AdWords feature that allows you to see the keyword that was queried that triggered the ad. A new column has been added on the far right side of the page, and can be used to help you improve your keyword list. Here's how to add it to your reports.

  • On campaign tab, go to keywords .
  • Under keywords details, choose "All".
  • In the "columns" drop-down menu, click on "customize columns". 
  • Under "metrics" select "attribute", and click on "keyword."
 
According to Googler Jon Dioro, this will allow marketers to see finer-grained data on expansions. 
 
What do you think? Will you be enabling this new AdWords feature?
 
 
 

Link to Original Content: