5 Tips for Holiday SEO & Internet Marketing
Black Friday and Cyber Monday have come and gone, but the buying season is still upon us. For web-based businesses, or even businesses with a solid web presence, holiday SEO can ensure that your site's pages have the most visibility during this peak spending period.
Social media networks, such as Twitter and Facebook, are great vehicles for getting the word out about your company's holiday promotions and linking to your website. Buffer your Tweets so you can spend some quality time writing them in advance. We use Buffer App for our Tweet queue.
If you sell a product with holiday or gift relevance, you can be sure people will be looking up reviews on your local listing profiles to find out more about your products and services. Make sure all of your local listings -- especially on Google Places, Yahoo! Local and Yelp -- have accurate and consistent information (addresses, phone numbers, links, business hours, etc.). Additionally, encourage your customers to leave positive reviews (if they're happy with your products) so your business rating will improve across your local directory profiles.
Cross promotion allows you to access the audience of companies that are similar to -- but not the same as -- yours. Trade blog posts with links to partners' products (don't forget the target="_blank" to open in a new window), and swap Tweets and Facebook statuses. You can even combine products to form a gift package. In the example below, Hickory Farms has teamed up a wine company to create a summer sausage, cheese and wine holiday gift basket. Everyone wins.