The 5 Stages of Your Content Marketing Evolution
As a business evolves, so does its marketing. From a simple online presence to full-fledged content marketing, companies move step-by-step through specific stages. Think of it as marketing evolution. Here’s a guide to power your own content marketing evolution. It’s also a checklist for what tools and adaptations you will need to make to take your content efforts to the next level.
These are the basic attributes you need to create a solid presence:
- The content management system (CMS): we recommend Drupal!
- Search optimization basics
- The contact form
- Keyphrase research.
- Google Authorship
Once you’re publishing, you can move into the promotion era immediately.
- Email marketing templates
- Google URL Builder
- Newsletter sign-up
In this stage, your business is actively making useful connections through social media. Here are your new essential tools:
- Online networking
- Social promotion
- Social listening tools
In the final stage of evolution, you are connecting your marketing systems with your sales systems.
- Marketing automation
- E-commerce integration
- Breaking through silos