5 Important Questions to Ask Yourself About Your Guest Posting Outreach

5 Important Questions to Ask Yourself About Your Guest Posting Outreach

October 12th, 2012

If you’re new to guest blogging outreach, there are a lot of different things to keep in mind as you’re looking to have posts placed. Beyond the actual contents of the outreach emails, there are some additional important factors you want to keep in mind if you’re new to guest posting outreach.

1. What’s the Priority and Difficulty of Different Targets and Clients?
Make sure you’re properly prioritizing your outreach and giving yourself adequate time to create the right messages for the right blogs.


2. Which Tools Are You Using to Stay Organized?
A number of bloggers use a variety of tools to stay organized through outreach including Excel, Google Docs, labels in Gmail, BuzzStream, and more. You really need to develop your own processes, but identifying the tools you’ll need is critical.


3. Are You Marking the People You’ve Already Contacted?
It’s important to remember that you’re working to build ongoing relationships with publishers, so be careful to mark off within your email and in your spreadsheets/contact database who hasn’t been responsive, who’s uninterested, etc. so you’re not burning any bridges.


4. How Detailed Are Your Notes?
You’ll want to keep very specific notes on factors like:

  • How many times you’ve contacted the prospect
  • Whether they have any specific requirements or restrictions
  • How quick they were to respond

This information can be critical when you or someone else on your team want to re-contact these individuals.

5. Are Your Targets As Up-to-Date as Your Contacts?
Just as keeping your contacts updated is important, you also want to think about keeping the posts you need to have placed. You should have a list of the posts you’re working to get placed (the pages you’re building links to and/or the clients you’re building links for). Be sure to change the “status” as the status changes for articles to states like being reviewed/need article written/post pending/etc. so that everyone interested and working on the project knows the status of outstanding posts.