5 'Damn Good' Tips for Using Social Media
“Damn Good Advice (For People with Talent)” by George Lois was originally written about people in traditional advertising. However, those tenets provide guidance for PR people, copywriters, art directors, and more. They even have nuggets of truth for those of us in the social field, that field that is trying so hard not to be “traditional” or “advertising.” Here are 5 great tips for anyone looking to effectively leverage social media.
- Reject Group Grope: Small, smart teams of dedicated people can mean the difference between being first on the scene in social, or just hopping on the also-ran bandwagon.
- Don’t Expect a Creative Idea to Pop Out of Your Computer As digital creative and social leaders, we need to step away from the computer and realize that our business, at the end of the day, is really all about communication and relationships – things that exist away from a computer screen.
- A Truly Great Ad Campaign is Driven by a Big Idea that Contains 1. A Memorable Slogan! 2. A Memorable Visual!: We need to cut through the noise and deliver excellently crafted content that combines images and words every time we post something.
- A Big Idea Can Change World Culture: Brands around the world are starting revolutions in human behavior simply from the things they’re doing with their businesses and advertising. (Case in point: Zappos.)
- Even a Brilliant Idea Won’t Sell Itself: It’s not enough to have a great idea, you have to make your stakeholders believe in that great idea – otherwise, it can join many other great ideas in the round filing bin of most corporate conference rooms.
While most of us won’t win design awards or get to design the cover of Esquire, we can all take a bit of Lois’ words to heart. At the heart of things, marketing is about listening, learning, and communicating. If we can keep those things at the base of what we’re doing and forget about the perils of failing from time to time, we’ll all do just fine.