1. Highly Clickable Titles
Effective blog titles are clear, concise, highly relevant, actionable, authoritative and intriguing. The more clickable your titles, the more your blog posts will be read and shared via social media channels, which can increase traffic and generate fresh leads.
2. Frequency and Consistency
Not having a consistent blogging schedule can cause decreases in readership, subscriptions and website traffic. Blogging often is best. The more often a company blogs, the more traffic and leads it will produce. The reward for sharing useful, information-rich blog content on a frequent and consistent basis is improved SEO, increased website traffic and higher lead generation.
3. Effective Promotion
Not having a strategy for sharing and promoting your blog content will cost you views and lead generation opportunities. Commit yourself to regularly promoting and sharing your blog content across multiple channels. Syndicate your content and share what you've written through social media.
Your blog should focus on a wide variety of relevant industry topics, including commentary, industry news and trends and best practices. You can also inject freshness into your blog by varying content form.
You want to harness the power of your blog to help your company or organization get found by search engines. Keyword research is critical. You do not want to waste time writing about topics, which no one will care to read or share. There are three places that are most important to optimize for keywords: the page title, the header or H1 tag, and the blog title.