3 ways to use social media for B2B marketing.

3 ways to use social media for B2B marketing.

September 20th, 2012

Is social media an appropriate venue for B2B marketing? A number of B2B marketers think that, though social media is great, it’s better suited for B2C marketing. But that just isn’t true.

As a matter of fact, a number of B2B companies are using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple question to answer is, how? After deconstructing dozens of best practices, we identified three recurring strategies that can lead to success for B2B marketers:

  • Spark Grassroots Demand
  • Create a Branded Community
  • Engage via Direct Outreach

  • We are emerging from an age of marketing where we talked about the product and our own brand (product centric) to where businesses solve problems and add value to the customer (customer centric). Social media has flipped the model.