Be realistic about your resources
Take an honest look at the resources you have available. Specifically, consider your available time and the skills of your available blogging team members.
Blogging takes time-- good content comes from researching subjects thoroughly and drafting high quality articles. And writing takes skill, so be realistic about how much time and how many resources you'll be able to devote to the project. If nothing else, be a pessimist. You'll be less likely to burn out that way.
Set up a publishing calendar
Business blogging shouldn’t be a hastily thrown-together type of affair. Think things through and treat blogging like a major project. Setting up a defined publishing calendar is one way to provide this necessary structure.
Specifically, your publishing calendar should cover all of the following elements:
- How frequently your business will publish new posts.
- What topics you’ll cover.
- Who will be responsible for each part of the blogging process.
Outsource when possible
If you've realized there’s no way you’ll be able to free up the time and resources needed to maintain the blog presence that you initially envisioned, consider outsourcing. You can:
- Hire a digital marketing agency to outsource the content creation process entirely.
- Work with a freelance writer who will provide you with drafts for future posts.
- Bring on an assistant (either local or virtual) who can upload, schedule and promote the posts that you write yourself.
Make sure that you choose your company or outsourced worker carefully. Additionally, you can bring on outsourced workers or agencies to handle only specific tasks (if, for example, you want to continue writing posts on your own, but don’t have the time to promote them effectively) and for any length of time needed.
If you outsource, remember: the financial benefits of keeping an active, engaging blog up and running far outweigh your initial expenses. By sticking to a publishing calendar that’s a realistic fit for you, you’ll help eliminate your possibility of blogging burnout.