We're opening up our blog here at Volacci to submissions from partners, friends, and colleagues in the Drupal and marketing communities. We’re all about all things Drupal and marketing, and would love the opportunity to help you spread the love on our Drupal Marketing blog. A new page is up detailing some of the guest posting guidelines, but we're so excited we just had to share it here, too.
The Drupal Scheduler Module is an invaluable tool for busy bloggers and content marketers. In this Volacci tutorial, Leigh Carver gives a quick rundown on using the scheduler to organize your blog posts for future publishing.
Read this article: Using the Drupal Scheduler Module for Blog Marketing
Storytelling can be a powerful content marketing tool. Why is that, and what can ordinary brands with ordinary budgets do to make their content marketing efforts extraordinary?
Read this article: Boost Your Content Marketing With Bold Storytelling
Many businesses struggle to grow, regardless of their outstanding customer service. There are many key areas in which these small businesses can improve upon which will undoubtedly take their company and image to the next level; some of the important ones are listed below.
An integrated marketing approach will be the cornerstone of success for your company in 2013. Using a mix of offline and online activities is a great way to generate leads and retain happy customers. To sell more products and services, your company should consistently connect with and speak to your customers and stakeholders on a regular basis.
Guest blogging is a method that is rising in popularity for link building. But, like any link building method, it may one day be abused and your sight might be penalized for using it. We've seen this in the past with other white-hat link building tactics; here's what to expect with guest posts, panda, and penguin.
Marketers for all kinds of companies are starting to see their competitors’ faces on the Google search pages next to the results, and it’s making all the difference. Studies show that having a photo next to your search result improves clickthrough rates by, at times, up to 400 percent. It adds credibility to your personal and professional brand, and it adds something aesthetic to the search result to make it stand out from the others.
“But what kind of nebulous spells are they casting to get their photos there?” you might ask. Google has actually made this process much easier than it used to be, and now incorporates Google Plus and a few other quick tasks to get it done.
So you want your photo appearing next to your blog post and/or webpage results?
Here is the step-by-step walkthrough.
1. Create a Google Plus profile
The entire process hinges upon your having a Google Plus profile, so if you don’t have one, set one up real quick. A few things to remember:
- Your Google Plus profile photo must match the one that appears on your website bio
- When filling out your profile, add a link to your website to the “Contributor To” field
2. Create a bio page on your website
This can be a simple page that includes your photo, a brief bio and a link to your Google Plus profile.
3. For blog pages, place a byline with a link to the bio page on every post
A link over your name that points to a bio page gives Google’s crawlers more information about you, and helps provide a well-rounded batch of author information for better indexing.
4. Place the below code in the body content of the HTML (before or after the post)
<a title="Author Name" rel="author" href="https://plus.google.com/example-profile"></a>
<a title="Author Name" rel="publisher" href="https://plus.google.com/example-profile"></a>
For certain CMS, like Drupal or WordPress, it’s much easier to modify the theme and inject the above code into the body content, but, if necessary, you can manually place the code into the body text whenever you create a new page.
And that should do it. Give it a few days, post a new page and see if it works. Also, there is no guarantee that every post will include author information on the rankings page.
Read this article: What should I blog about? Topic A or B? That is the question.
The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).
If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck.