In the world of Search Engine Optimization, just as there are in any industry, you have a wide range of morality and ethics being practiced by firms competing for your dollars. But in the world of SEO, we have terminology that encompasses this spectrum of do-gooders and evil-goers. The SEO firms that follow the rules, mind their P’s and Q’s, and will get your site ranked the legal way, are referred to as “White Hat” SEO firms. Think Gandalf, angel wings and The White Album. SEO firms that are manipulating Google with keyword stuffing, paid links, and invisible text are referred to as “Black Hat” SEO and implement practices that are highly frowned upon by the Google gods. Think Darth Vader, Worm Tongue, and the Wicked Witch of the West.
Why are black hat SEO firms still in business? They are deceptive and use lies to ensnare your budget in their death grip. Here are three lies that black hats will use to win your business.