Manipulative linking strategies leave footprints that can be detected and rooted out by humans and algorithms, destroying your SEO. Avoid these strategies like the plague! While some manipulative link building strategies may still work, the reality is that they put your reputation at risk and are likely to result in penalties down the road.
Andre Weyher, an ex-member of Matt Cutts’ webspam team, was recently interviewed by Jayson DeMers on Search Engine Journal. Here’s what he had to say about Penguin, SEO, and spam.
On April 24th, Google implemented the Penguin update, a new update to the Panda algorithm. The Penguin update is an attempt to reward websites that are well-optimized and penalize sites that are over-optimized.
Life can get crazy, especially in business. The old adage comes to mind: “It’s jungle out there.”– and, despite the “grandma-like” smell of this cliche, it’s very true. Companies can act like wild animals when they are trying to compete for new business - stopping just short of bringing raw meat to their sales pitch. When they do land you, they continue to promise you the oasis, but deliver a small pool of muddy water or, even worse, rancid, raw meat. Unfortunately, there are wild animals roaming freely in the SEO jungle.
The internet is immense and very engaging. According to PEW Research Center for Internet & American Life Projects’ September 2009 survey of Internet User Demographics, 77 percent of total adults use the internet, and 73 percent of American adult internet users use the internet on a daily basis. It is quite baffling to think the amount of people surfing the web every day, and how many of them who are up to no good.
As of today, there are only 16 shopping days left for Christmas, and if you are ordering online, that window is much narrower. As the Internet’s popularity for holiday shopping increases, so does the risk of getting taken advantage of identity theft. Cyber criminals are growing more successful at stealing people’s identities by setting up fake websites to scam millions from unsuspecting online shoppers. Don't be one of them.
In the world of Search Engine Optimization, just as there are in any industry, you have a wide range of morality and ethics being practiced by firms competing for your dollars. But in the world of SEO, we have terminology that encompasses this spectrum of do-gooders and evil-goers. The SEO firms that follow the rules, mind their P’s and Q’s, and will get your site ranked the legal way, are referred to as “White Hat” SEO firms. Think Gandalf, angel wings and The White Album. SEO firms that are manipulating Google with keyword stuffing, paid links, and invisible text are referred to as “Black Hat” SEO and implement practices that are highly frowned upon by the Google gods. Think Darth Vader, Worm Tongue, and the Wicked Witch of the West.
Why are black hat SEO firms still in business? They are deceptive and use lies to ensnare your budget in their death grip. Here are three lies that black hats will use to win your business.
When it comes to SEO practices, you want to be as ethical as possible. You also want to rank as high as you can. Sometimes referred to as “search engine spamming”, black hat SEO techniques attempt to exploit the search engine rankings with keyword stuffing, illegal link building, and spam.
Although there is no concrete definition for “black hat SEO”, it is generally understood to be anything that would be considered an unethical practice of SEO. Funny thing is, ethics can be subjective, making black hat subjective. This results in the thought that there are varying shades of “hats” that exist. It is important to always use ethical practices.
Internet security company and anti-virus software provider, Trend Micro, has sent a warning to users of Google Video that up to 400,000 search queries have been poisoned with irrelevant content by hackers that leads to malware virus sites. It is commonly acknowledged that the hackers are deliberately targeting Google’s reputation as a virus-free search engine.
Search Engine Optimization has grown into a popular and strategically wise investment for any company looking for ROI, analytical substance and qualitative data. In fact, so many SEO companies have been popping up this last year, you would have thought some yelled ‘GOLD!’
Say what? OK, this is a little advanced but it's kind of cool so I'm posting it. :-)
The user agent is the fancy name for your browser. The reason that it is important is that it tells the web server what kind of browser you're using. Some sites actually will serve different files based on what your user agent is. For example, you Mac users (like me), have you ever been to a software site that offered you the Mac version to download without you having to tell it that you're on a Mac? That's because they detected your user agent.
