This Christmas, you won't be able to find Santa on Google Maps-- NORAD's annual Santa Tracker has been moved to Bing, as Microsoft is the new lead partner for NORAD's site. Savvy marketers would be wise to move much of their Christmas Eve efforts to the Microsoft search engine: It appears that Google is no longer part of the Santa squad, as the NORAD Tracks Santa "team" page lists Microsoft, not Google, on their corporate sponsors page.
In a new ad campaign, Bing bashes Google Shopping's entirely-paid search listing results. Called "Scroogled," the campaign takes aim at the fact that, since May 31, 2012 all Google shopping results are paid ads.
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.
Read this article: Schema.org's markup language speaks to Google, Yahoo! & Bing
With as much money as Microsoft is pumping into Bing, it is no surprise that the “decision engine” is now the fastest growing search engine. A Nielsen report recently shows that Bing currently holds 10.7 percent of the search market to Google’s 65 percent. But Bing’s current month-to-month growth is approaching 22 percent, which is dropping jaws in many people’s breakfast cereal.
Bing is emerging through the hype as a very viable alternative to Google. In fact, Bing actually holds the upper hand on a few incentives that Google isn’t competing with at the moment. Here are some features that Bing offers that are growing in popularity.