Real-time display makes it simple to compare multiple marketing initiatives on single, easy-to-read screen.
Big data marketing can yield big results for digital marketing strategy when marketers focus in on the most insightful data types.
Read this article: 3 Types of Big Data for Driving Marketing Strategy
It is a commonly stated fact that 90% of the world’s data was created in the past two years. With data creation expected to continue growing exponentially in the next several decades, big data will continue to play a dominant role in our society.