A new Penguin update is on the way and it is rumored that it will make last April’s ruthless Penguin update look like child’s play. If you're gearing up and wondering how you can avert penalties, here are seven ways to protect your site, or recover if you've already been hit.
Marketers for all kinds of companies are starting to see their competitors’ faces on the Google search pages next to the results, and it’s making all the difference. Studies show that having a photo next to your search result improves clickthrough rates by, at times, up to 400 percent. It adds credibility to your personal and professional brand, and it adds something aesthetic to the search result to make it stand out from the others.
“But what kind of nebulous spells are they casting to get their photos there?” you might ask. Google has actually made this process much easier than it used to be, and now incorporates Google Plus and a few other quick tasks to get it done.
So you want your photo appearing next to your blog post and/or webpage results?
Here is the step-by-step walkthrough.
1. Create a Google Plus profile
The entire process hinges upon your having a Google Plus profile, so if you don’t have one, set one up real quick. A few things to remember:
- Your Google Plus profile photo must match the one that appears on your website bio
- When filling out your profile, add a link to your website to the “Contributor To” field
2. Create a bio page on your website
This can be a simple page that includes your photo, a brief bio and a link to your Google Plus profile.
3. For blog pages, place a byline with a link to the bio page on every post
A link over your name that points to a bio page gives Google’s crawlers more information about you, and helps provide a well-rounded batch of author information for better indexing.
4. Place the below code in the body content of the HTML (before or after the post)
<a title="Author Name" rel="author" href="https://plus.google.com/example-profile"></a>
<a title="Author Name" rel="publisher" href="https://plus.google.com/example-profile"></a>
For certain CMS, like Drupal or WordPress, it’s much easier to modify the theme and inject the above code into the body content, but, if necessary, you can manually place the code into the body text whenever you create a new page.
And that should do it. Give it a few days, post a new page and see if it works. Also, there is no guarantee that every post will include author information on the rankings page.
On April 24th, Google implemented the Penguin update, a new update to the Panda algorithm. The Penguin update is an attempt to reward websites that are well-optimized and penalize sites that are over-optimized.
Read this article: Protecting Your Marketing Investment: 5 Ways To Penguin Proof Your Website
What do you say? How do you sell him on it? How’s he going to react? These are just a few of the questions you may ask yourself when you decide you want to talk to your boss about SEO.
But wait. What is SEO?
SEO is simply the combination of on page and off page activities used to drive traffic to your website via organic listings in the search engines.
Read this article: So You Want to Talk to Your Boss About SEO
Every week I search the web for articles I think you might find interesting. This week's "Link Juice" includes links to mashable.com, engadget.com, searchengineland.com and others!
Read this article: Link Juice for the Week of 1/31-2/4
This week's "Link Juice" includes links to house.gov, shankman.com, googleblog.com and others!
Read this article: Link Juice for the Week of 1/10-1/14
Seasoned craftsmen worth a darn have a workshop of tools that help them excel at what they do best. Painters have brushes, carpenters have hammers, and mimes have invisible boxes. SEO practitioners are no difference. While invisible boxes may be scarce, Volacci uses many helpful tools in our SEO workshop to help our clients get results with their SEO campaigns. You may or may not use the same tools. Heck, you may have better tools than are included in this post. If you do, please let me know about it in a comment. Whether you are a seasoned webmaster, an SEO practitioner, or business owner who just needs to expand their workshop of tools, please join me for 7 SEO tools of the trade.
Read this article: A Peek into the SEO Workshop: Seven Tools of the Trade
“Why is Drupal a better choice than Joomla! or WordPress for SEO?” The answer depends upon what exactly you want your site to do. Find out if Drupal is better for your needs.
Read this article: 9 Reasons Why Drupal is the Best CMS for SEO
Although not as difficult as learning Chinese or Mandarin, SEO industry terminology can send any unsuspecting mind spinning in circles. Call it ‘nerd-isms’, computer lingo, or ‘dork-ese’, but one thing’s for sure, if you are trying to search engine-optimize your website, you need to understand the following terms in the SEO Terminology for Beginners: A - Z.