b2b marketing

6 Drupal Modules That Instantly Boost Your B2B Social Engagement

Social media is a massive revenue-producer for B2B. Use these Drupal Modules to quickly launch or get ahead.

Whether you’re new to using social media for Business to Business (B2B) marketing or it’s old hat, here’s a list of great modules that can (nearly) instantly boost your company’s social presence. This shows one of Drupal’s strengths demonstrating how versatile this CMS (content management system) really is.

  1. AddToAny module to Facilitate Sharing - This module adds social share buttons to your website and blog.
  2. ...

Read this article: 6 Drupal Modules That Instantly Boost Your B2B Social Engagement

5 Chrome plugins that will save you time every day


google chrome plugins

Being an SEO has its ups and its downs (get it??). One of said "downs" is that I often don't have enough time in the day to accomplish everything I need to accomplish. We're in constant pursuit of ways to save ourselves a few minutes here and there. A few Google Chrome plugins -- some related to marketing, some not -- grant me a few extra minutes and allow me to get more done every day.

Without further adieu, here are my favorite time-saving Google Chrome plugins that I use pretty much every day.

1. Bitly
Bitly allows me to shorten URLs instantaneously by clicking a button. This is useful when I'm scheduling Tweets, sending emails, pasting links into documents, and about 20 other instances throughout my day. This is a must-have.


2. SEO Site Tools
SEO Site Tools gives me an instant snapshot of the SEO value of a webpage from all of the heavy-hitters -- Google, Bing, Yahoo!, SEOMoz, Quantcast, Majestic SEO, DMOZ, and the list goes on. You can compare the data provided by each one and decide which is the most accurate. You can also see numbers like backlinks and indexed pages, as well as meta data and H1 tags for a webpage.

SEO site tools

3. Awesome Screenshot: Capture & Annotate
Awesome Screenshot: Capture & Annotate allows me to take a screenshot of either an entire webpage or just the visible part of a webpage, and annotate/edit the screenshot within my browser. No need to open up an editing program to add text, arrows or markup to your screenshots. Just click the Capture & Annotate button and edit it all in two minutes max without opening another program.

4. BuiltWith
BuiltWith is a quick way to figure out what CMS a site was built on, detailed server information, which analytics/statistics programs they have installed, and a plethora of other useful site technology information -- all with a click of one button.

5. Check My Links
Check My Links has a crawler that instantly checks a webpage for broken links and highlights them so you can see what you need to fix. Once the scan is complete, it highlights in green the working links and in red the broken links. I use this several times a week.


Read this article: 5 Chrome plugins that will save you time every day

Inbound Marketing versus Outbound Marketing [INFOGRAPHIC]

Luckily, we no longer rely on traditional advertising means to get the word out about our companies. Instead of throwing dollars to a billboard or TV placement, we can focus on a form of marketing that revolves around consumer engagement, social interaction and digital communication: Inbound marketing.

Here's a little infographic from our friends over at Mashable that magnificently describes the rise of inbound marketing and all that it possesses.

Inbound Marketing versus Outbound Marketing

Read this article: Inbound Marketing versus Outbound Marketing [INFOGRAPHIC]

Get To "Yes" Faster with Video Meetings


video meetings

Todd McCormick, VP of SMB Sales at PGi, brings us our guest post for the week. You can find more posts by Todd over at the PGi Blog.

As marketers, we love options. We love to be able to choose the best, most affordable solution. And the Internet puts so many of those options right in front of us, right now. This sheer volume of options and the fact that so much information is available without actually talking to someone has put the traditional sales pitch in jeopardy.

The conundrum, however, is that face-to-face meetings are almost always more effective, but can be expensive and time consuming. So how do you get your foot in the door? Online meetings are often a simple, cost-effective way to get face-to-face with prospects.

Here’s how to make the most of your opportunities using video, by overcoming objections and getting prospects to say “yes” more quickly and conclusively.

Common Sales Objections During Meetings

Typically, “No’s” are a result one of three common objections:

  1. You don’t understand your client’s needs
  2. Your sales pitch was weak or off the mark
  3. Customer’s lack of understanding about the value proposition

So, first keep these objections in mind by putting yourself in your customer’s shoes and tailor your pitch to avoid them.

Before Your Meeting

Set the stage for your virtual sales meeting by paying attention to the details:

  • Look the part. Jump into your meeting before it begins, turn on your video feed and make sure your hair looks good, you don’t have anything in your teeth (seriously!). Your head will be likely be front and center, so take a second to make sure it’s in order. Test your video to make sure it is feeding properly.
  • Clean up your office. Remove distractions and clutter from your background. If you have anything that will take the focus off of your pitch, remove it. If your office is in a high traffic area, you might consider moving to a conference room or another office for during the video conference.
  • Research your client. Figure out who they are personally and what their company is doing. Jump on Twitter to see what you can glean about their interests and personality. You can also spend a few moments prior to the meeting learning more about the client. Read about the initiatives their company is focusing on by checking out press releases, the company Facebook or Twitter page and website. Communicate this knowledge to them, but take some time to them questions to make sure you completely understand their role and what they do.

During the Meeting

  • Read visual and verbal cues. Video makes this possible. When you’re presenting, focus more on your customer than trying to sell yourself. Read their facial expressions, their tone of voice. Whether consciously or not, they’ll notice that you’re taking an interest in them and not just trying to push a sale.
  • Make it personal. Begin with a question about their family or their interests outside of work. This will bring the conversation to a human level. Some video meeting services allow you to see customers’ social media profiles. Read what they are saying on Facebook or Twitter and ask them about it. Be human.
  • Know when it’s a No—for now. Sometimes getting to yes means getting through a couple of no’s first. So whether it’s a customer’s temporary budgetary limitations or another objection, don’t be afraid to pick back up later with your pitch. They’ll appreciate your patience.
  • Ask great questions. Uncover the real opportunity with good, informed questions. Ask what your client’s reservations are, what is holding them back, and answer those reservations with facts and how you have helped other decision makers get to yes in the past.

With all of these tools, you can get to yes faster in your next video sales call. By getting your customers face-to-face and having an engaging discussion, you can overcome common objections and get to ‘Yes’ faster.


Read this article: Get To "Yes" Faster with Video Meetings

5 Features You Need in Your Webinar & Conferencing Platforms

webinar platform needs

iMeet's Steve Miller presents his bi-weekly installment on the Volacci blog.

Shopping around for a webinar and web conferencing service that fits your company’s needs can be a chore. With dozens of products all claiming to be the best, it can be tough to differentiate the good from the wannabes. Plus, who wants to test 50 different online meeting services?

To help you sift through the clutter, we’ve identified the five needs of every webinar and online meeting, and the web conferencing feature that meets the need.

Read this article: 5 Features You Need in Your Webinar & Conferencing Platforms

5 Ways to Make Your Meetings More Efficient


make meetings shorter
(image from laforceteamwork.com)

iMeet's Steve Miller presents his latest installment on the Volacci blog. iMeet is your own personal meeting room online. It’s a wide-open space, where you can get together to talk, meet in video, share documents and socially connect with people.

So here we are in the second week of January. Remember those New Year’s resolutions you made so long ago? Those old dusty proclamations about ‘wasting less time’ and ‘being more productive’ this year? Well, it’s high time you got back on track with those resolutions. Let’s start by knocking 15 minutes off your next meeting so you can have more time to send videos to your coworkers finish that important presentation you’ve been putting off.

Read this article: 5 Ways to Make Your Meetings More Efficient

5 Benefits of Coworking

benefits of coworking
(photo from BusinessPundit.com)

iMeet's Steve Miller presents his latest installment on the Volacci blog. iMeet is your own personal meeting room online. It’s a wide-open space, where you can get together to talk, meet in video, share documents and socially connect with people.

We’re at an exciting time in the history of work. Where the prospect of working outside the confines of a cubicle was once an unattainable dream for the everyman—an elite privilege reserved for the artistic or the fabulously wealthy—it has now become attainable to just about anyone whose work allows it. That probably means you. Or it will soon.

Read this article: 5 Benefits of Coworking


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