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What to do with your title tags
You should always put your keywords in your title tags. It's very important to write your website for your human visitors but you also have to cater to robots sent by the search engines.
If your keyword are in your title tags then Google and the other search engines shouldn't have any trouble finding and indexing your site's keywords. This is one of the basic things you can do to help your chances in the search engine results.
Competitors were outranking me because I was nowhere to be seen. My website was probably 20 or 30 pages back until I engaged with Volacci… Now I’m getting phone calls from people saying ‘I found you on the Internet’.
— Stacy Tallent
CEO
Telco Data Testimonial
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About the author
Ben Finklea
Ben entered the world of online marketing in 1995 when he founded a web design company from his dorm room at Texas A&M University. Since then, he has worked in various capacities in sales and marketing, from tiny start-ups to Apple Computer. In 2001, Ben founded Sprysoft, an e-commerce store that successfully sold over $5M in software online to students, teachers and schools. Ben formed SpryDev Online Marketing in 2005 to use the techniques and processes learned at Sprysoft to help other businesses sell online. SpryDev grew quickly and changed names to Volacci® in 2008.
Ben's book Drupal 6 Search Engine Optimization was released in September 2009 and is available from Amazon.com. In Dec 2010, Lullabot released their Drupal SEO Video on DVD starring Ben.
Twitter: http://www.twitter.com/benfinklea
LinkedIn: http://www.linkedin.com/in/benfinklea