Week 9: 10 Things to do Before the Spiders Come
Tip #9: The robots.txt
This file allows you to filter out the bots that crawl your website, plus you can restrict certain URLs that do not need to be indexed. This is a tremendous resource if used properly.
Prior to Volacci, our pay-per-clicks campaigns were not producing results that justified how much we were spending. Volacci not only educated my team on the value and importance of proper SEO management, but also tripled the success of our campaigns on less than ¼ our previous budget.
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About the author

Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.
