Week 4: 10 Things to do Before the Spiders Come
Tip #4: Make sure all your links are in working order.
Check and double check to make sure there are no broken links on your site. Not only does this create errors for a web crawler, but it also creates problems for your site users. Nothing is more disappointing to a web surfer than believing they've found just the right info... only to discover the "page is not found." It reduces a website's credibility, and it leaves users feeling unfulfilled. Make sure you're information is plentiful, and your site is in perfect working order. These are the keys to web popularity and credibility.
My websites, GeorgetownCustomHomes.com and MarsHillRealty.com, have dominated the front page of the major search engines due to Volacci's efforts.
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.