Twitter

How to Lose Followers and Enrage People: The VEVO Guide on How NOT to Execute a Social Media Campaign

If you’re like most Austinites, you spent the last week recuperating from the 10-day South by Southwest festivities. But if you’re like me, you also spent the last week getting over the VEVO Fiasco of 2011. What started out as a seemingly flawless social media campaign completely crumbled in a matter of days. If you missed any of the madness on Twitter, the VEVO meltdown went a little like this: Read more »

Social media wears many different hats. Should your company be wearing them too?

Social media can be an engager, an adviser, an awareness raiser. It can build connections. Sometimes, it can burn bridges-- how many apologies have we seen for ill-received Twitter rants? But there is no doubt that social media, if used correctly can, and should, play an important role in your company. How do we know? Let’s take a look at how one of the big guns is utilizing social networks in its marketing campaigns. Read more »

The Buzz on Google Buzz

As more and more communication occurs online, the social web has erupted as a place to speak your mind, keep up with old friends, and stay connected with the entire world, all in real-time. But in today’s world of status updates, retweets, and message streams, it is difficult to distinguish the relevancy from all the buzz, much less to stay engaged in significant conversations.

On Tuesday, Google announced their newest innovation for the social web: Google Buzz. In an attempt to organize all your social information on the web into one place, Google Buzz is built right into Gmail as a new way to start conversations with your current friends – and you don’t have to start your “friend-stable” from scratch. You are automatically set up to “follow” the people you email often and Buzz comes equipped with a more enhanced sharing experience via photos, videos and links. More in-depth rambling after the jump. Read more »

How Michael Dorausch (@chiropractic) Uses Twitter

On March 12th at Pubcon, I had the privilege of interviewing Michael Dorausch for our video series called Read more »

Mark Cuban Fined For Twitter Comments

I'll huff, and I'll puff, and I'll blow you up on Twitter

Mark Cuban responded to the lack of 'tweeting' by NBA officials on their whistles with some of his own. The notorious Dallas Mavericks owner has been fined $25,000 for recent comments he posted on the social micro-blogging site, Twitter. The NBA’s true maverick, Cuban made the posts to voice his outrage at the league’s officiating in Dallas’ friday night loss to the Denver Nuggets. The topic of Cuban’s “tweets” specifically referred to a call concerning Nuggets player J.R. Smith and Mavs player Antoine Wright.

First post (7:25 pm - March 27): Read more »

How Matt Cutts (@mattcutts) Uses Twitter

On March 12th at Pubcon, I had the privilege of interviewing Matt Cutts for our video series called How I Use Twitter. Here are the notes:

User: Matt Cutts
Company: Google
Title: the head of Google's Webspam team
iPhone client: TwitterPhone
Follows: About 100 People
Followers: About 17,000 (as of March 12, 2009)
Using since: mid-2008
PC Client: Twitter.com
URL Shortener: Bit.ly
Tweets Out: 6-7 per day
Time spent: Not much.

Quote: “It’s just like a river. If something interesting comes by you can pick it, pass it on, reply to it, and if you’re too busy, it’s OK and nobody is going to be offended by that.”

Tip: Keep your tweet 14 characters short of the max so that people can easily retweet it. (Ben adds: Add up the characters in your Twitter username and then add 5 and that should be enough for a retweet. So, for benfinklea, it would be 10 + 5 = 15. RT @benfinklea )

Read more »

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