Turn Web site Visitors into Customers

Conversions: Turn Visitors Into Paying Customers for Your Business

All the visitors in the world don’t make a bit of difference to your business if they don’t do one thing: buy your product. That’s why we not only focus on bringing the visitors to your site but also on converting those visitors to paying customers.

What is a Conversion?

Getting the most from your web visitors goes beyond making common sense suggestions about improving your website. Your site needs to be properly persuasive, relevant, helpful, educational, and enticing. In short, your site needs to compel visitors to take action.

Conversion is the practice of converting website visitors into paying customers. At Volacci we employ our own in-house specialist trained to extract maximum value from your website traffic. These specialists will begin with an evaluation of your ideal customer. Who are they? What and why do they buy? What most effects their buying decision?

10 Reasons Your Site Needs a Higher Conversion Rate

1. It makes every other marketing program in your company more profitable.
2. Even a tiny increase in your conversion rate, with no increase in marketing expense, can dramatically improve your bottom line.
3. It’s a one-time investment that will pay off again and again.
4. Your customers are more satisfied with their shopping experience.
5. It leads to more repeat business.
6. Understanding your customers better means that you can tailor your offering to their particular needs.
7. It reduces buyer’s remorse.
8. It stimulates word of mouth marketing.
9. It focuses your marketing to your preferred audience.
10. It can increase your margins by reducing comparison shopping.

Increasing Your Conversion Rate

The conversions process begins with understanding who your profile customer is, why they visited your site, and what information they need before they are willing to do business with you. At Volacci, this beings with a simple questionnaire that you will fill out with the assistance of our dedicated conversion scientist. Then, we develop a profile of your ideal customers that tells us why they are there, what their motivation is, and what will make them buy from you. Finally, we use that information to recommend changes to your site.