Title Tag: The Most Important SEO Tool

The title tag is quite simply a line of text summarizing what your web page is about. But, it is also much more than that. The title tag serves all of the following functions:

  • it tells customers that they are in the right place,

  • it is displayed in the browser title bar,

  • it holds important keywords so that your page can be properly categorized,

  • it is displayed whenever someone bookmarks your site, and

  • Search Engines may use the title tag as the heading of the results returned for a search

That’s a lot of work for a little blurb of text! That is why an excellent title tag is so important to any good SEO campaign. I may be going out on a limb when I say this, but I believe that the title tag is the single most important thing you can do to improve the SEO of your website.

In practice, the title tag is generated by a simple piece of html that is placed near the beginning of your html file between the <HEAD> and </HEAD> tags. It looks like this:

<HEAD>
<title></title>
</HEAD>

In between those tags, you put the title of your webpage, like this:

<HEAD>
<title>My Title Tag</title>
</HEAD>

Be careful about Web design software that automatically writes title tags for you. Often they are so generic that they don't differentiate your website from any other. "Home Page" or "Untitled" are terrible tags for SEO. Always override the defaults and write good, custom title tags whenever possible. If, like me, you're using the content management system (CMS) drupal, install the Page title module.

Now that you know why it’s important and how to put one on your website, my next article will be how to write a good one.

Comments

Title Tag

Title tag should be below 60 characters as the SERPs tend to cut off the lengthy titles. Pick up to three keywords and make sure that keyword is in the front of the title tag.

Some genuinely nice and

Some genuinely nice and useful information on this internet site, The clearness on your put up is just great and i can assume you are a professional in this subject. as well I think the design has wonderful features.

added thoughts

I would add a big mistake I see with almost every company is stuffing their home page title with keywords rather than optimizing for 2 or 3 per webpage in the meta title tag.

Well written article

Thanks for the info. I have read a lot of articles on this subject but yours makes the most sense.

tags

I couldn't agree more on this, a lot of website owners are missing a lot, not using the advantages for optimization of title tags. The use of keywords is almost everything in SEO.

This is very important part

This is a very important part of Meta tag. Google prefers the title tags. It is important that your title tag must be related to your content, and the most important keyword you want to promote.

Web design Orange County

Good info. Lucky me I reach on your website by accident, I bookmarked it.

Title Tag for Your Website

I think that the title tag should include your most important keywords along with a call to action. This will be a great way to do it because you will have a title tag that the search engines will like and it will get clicks since you have a call to action.

SEO title tag

Yes you are right. It is one of the most important factors in SEO optimization.

Seo

There is all about google search engine optimization tools. That is why an excellent title tag is so important to any good SEO campaign. Much and more useful for everyon in this seo business. Thanks for sharing this post so much.
seo melbourne

Internet promotion services

i like this informative post.thanx for inform us.i liked so much.

Title tag

Title of the page is very important as the domain name, title of web page related to that page content, product,at least one keyword should use in the title , short, not more than 50 to 80 characters ,

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