This week we have delved into Volacci’s new web-based analytical features and how they will improve your business. Advanced segmentation, custom report generation, motion charts, and balloon animals are just the beginning of Volacci’s many talents that will affect your conversion rate, optimize your web traffic, and make your overall decision-making process more efficient and effective.

These new enterprise-class features allows your business more efficient functionality and provide you with certified performance-based analytics that will give your business the best quantitative leverage to make the most profitable decisions.

In today's world, you can customize anything from your burger at a local restaurant to a t-shirt with a picture of your customized burger on it. Customization isn't just monogrammed His and Her towel sets anymore. Unique and personal experiences are fueling our generation, not only our personal lives, but in our businesses as well. Today I would like to discuss in further detail Volacci's new ability to customize your business analytics through custom reports we are able to generate using the two analytical features covered so far this week. I touched briefly on this customization earlier this week, but would like to revisit Volacci's custom report generation again today.

This week we have been discussing the new web-based analytical features Volacci is implementing to improve and maximize your web and SEO marketing analytics. We here at Volacci are so excited about our new analytical features we hired a clown for the office this week. We came to find out the clown we hired had a phobia for Marketing folk, so we will carry on sans clown for the rest of the week.

So far, we have explained how advanced segmentation will isolate and analyze subsets of your website’s traffic with efficient filters that allow you to look at which webpage is maximizing your profit and flush out emerging trends.

Yesterday I began to explain how Volacci’s efficient and functional analytic features will improve your conversion rate and will change how you make quantitative-based decisions entirely. The first new feature for your business is an advanced segmentation. This will enable us to isolate and analyze subsets of your website’s traffic. With only a few mouse clicks, we can create efficient filters for quick segmentations, such as “Paid Traffic” and “Visits with Conversions”. With these custom and advanced segments, we not only apply them to your current and data, but also apply them to any past data that exists.

It is finally starting to feel like the Fall Season here in the hill country of Austin. Around here, every season but summer is a rumor until it happens, and once we believe the rumor, the season is already gone. Like rumors of the fall, we also cherish our sweaters, because we don’t get to wear them as often as they should be worn. For this very reason, I’ve fallen into this old habit of wearing a few favorite sweaters quite frequently during the short, chilly season here in central Texas.

My wife makes it a point get me a new sweater every year for Christmas, in hopes that I will fall out of this old habit. Up until this year, the new sweater is usually left in the closet, next to last year’s sweater, or the one from the year before.

Before you launch that new website or web page you need to get your analytics in place. Search Engine Optimization requires clear goals and quantifiable results. Without good analytics there is no way to know if your efforts are effective.
Get a good tracking system in place and then start your SEO campaign.