It's that time of year again, folks.  Read more »

The robots.txt file is a file that sits at the root level of your website and asks spiders and bots to behave themselves when they’re on your site. You can take a look at it by pointing your browser to http://www.yoursite.com/robots.txt.

Think of it like an electronic No Trespassing sign that can easily tell the search engines not to crawl a certain directory or page of your site.

Having a search engine-optimized robots.txt file is very important for SEO. It clearly established rules and expectations for Google’s spiders, which directly affects what web pages rank and don’t rank. Keep reading for more robots.txt knowledge than you thought you’d ever need on how to search engine-optimize the Drupal robots.txt file. Read more »

In nearly all facets of the search engine optimization process, you learn that adding content to your site and to the external strings of the Web will help build your authority as a business and brand. But there are instances you want to remove content from your site. For example: promotional pages that are expired, products and services you no longer offer, a website redesign, outdated contact information, confidential information, or even something that you’ve been requested to take down by another entity. Read more »

Did you know that 78% of people who use the Internet are located in non-English speaking, global markets? With American businesses leaning on their websites more and more for generating leads and sales, it would just seem like common sense that they would want to go after the whole pie, not just 22% of it. Read more »

In today’s social-savvy society, the phrase “your reputation proceeds you” is limited to the few and famous no longer, as any and every interesting piece of content is instantly spread across the Web within minutes, literally.

If you are making your way up your industry ladder, you will most likely get ‘googled’ hundreds of times throughout your career during meetings, interviews, conventions, speaking engagements, or whenever you so happen to drop a business card on a new contact. You want to come out smelling like roses, don’t you?! Read more »