Marketing Intelligence™
Selling search and SEO to the C-level suite can be difficult. Excitement about keywords and rankings is met with a blank stare, and you find yourself facing that difficult question: "how will this affect our profit?"
Search Engine Watch just posted a list of website quality indicators that can damage your SEO. Their list was so good that we decided to share the best of what they wrote with you. Here are 6 indicators that can hurt your rankings, and what you can do about them.
Andre Weyher, an ex-member of Matt Cutts’ webspam team, was recently interviewed by Jayson DeMers on Search Engine Journal. Here’s what he had to say about Penguin, SEO, and spam.
There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy.
The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.
Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips.
Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites.
Twitter can be used in a variety of ways, whether for personal enlightenment or marketing a business, skimming daily news or finding out what your kid sister ate for dinner last night. You can Tweet flippantly, you can Tweet corporately.
Twitter meets you where you are. That’s why it’s great.
The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).
If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck.
"Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem," said Google fellow Amit Singhal and engineer Matt Cutts Thursday on the official Google blog.
