Drupal

There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy. Read more »

The Meta tags module is important to your site because it tells the search engines what the content you have is all about. That is right, it's pretty much data about data. And while this seems redundant, it is incredibly important for the overall optimization of your site.

The Controversial Childhood of Meta tags
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Just like websites of old, Drupal uses a query string to pull information from a database. Every blog post, comment, content, user entry, and so on is stored in tables on the server so you need a query string to go find the data and bring it back to the browser window.

One of the essential online elements that SEO tackles is creating URLs that are “clean” and indexed efficiently by the search engines. They are easy on the eyes and on the spiders that index your site. If you are not sure what a clean URL is, here is a quick definition: Read more »

The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).

If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck. Read more »

The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.