Content Creation

Client testimonials are always a great way to validate the declarations of excellence you reverberate throughout every communication channel you use. Although they can seem a little partial, testimonials can have influence over people on the fence about your product or service.

Testimonials can also provide potential customers and clients with more insight into your work and how you do it. If gathered correctly, your testimonials should be relevant, believable, trust-generating, and support your success statements. They should also push a few more hesitant searchers over to your side of the fence. Are your testimonials helping you convert more? Do you know how to get great client testimonials from your raving fans?

If you answered ‘No’ either of those questions, please join me after the jump to get advice on how to get great testimonials to work for you. Read more »

Recently, I was talking content strategy with a long-time Volacci client and he asked me to take a look at the content on his website. He knew that when you’ve had a website for awhile, it’s easy to not really see what it looks like anymore or be able to objectively evaluate it like a prospective customer would. I thought this was a fantastic idea. (Smart guy!) Read more »

There is nothing more mind-numbingly, hair-pullingly frustrating than having a “grand opening” for your website and no one showing up. There are endless amounts of opinions available as to how you gain online traffic, and most of them may be correct in their specific circumstances. But there is one that no one will ever contest. One of the fastest ways to start letting people know your website exists is through the power of the written word.

One of the many successful SEO services we provide our clients at Volacci is content creation. Articles are created using SEO best practices and are submitted to online directories in order to build backlinks for the client’s website. Backlinks create new roads and doorways for visitors to enter your website through. This is a very effective and efficient method for building a strong foundation for any SEO campaign.

The Web is visited everyday by hundreds of millions people looking for unique content to consume. To get even a percent of a percent of web surfers could mean a significant boost in your sales. But you can’t submit just any ol’ content to online directories, the content must be unique and search engine-optimized.

Join me after the jump for more tips on how to build backlinks to your site using content. Read more »

Do you suffer from mediocre content that never gets read? Does your blog’s headlines drive traffic away from your site, rather than draw it in? If your headlines are weak and your content can’t carry the team, chances are you have a major problem. Great headlines will not only increase traffic to your website and blog, but it will keep them coming back for more. Read more »

In an epic battle for the King of Content, Press Releases steps into the ring of overall SEO efficiency versus Articles. Which type of content will prevail as the most effective and therefore maximize your website’s campaign? Let’s ring the bell and start this SEO rumble! Read more »

When you're creating page content you always need to focus on quality and relevant material, but how many words should you use per page? A good word count per page is 250-300. Pages of this length are easy for you to create, easy for your visitors to read and they look good to the search engines when they index your website.