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5 Components of a Conversions-Friendly Homepage

cartoon stick figure jumping from one group of people to another to represent conversion optimization

Conversion optimization is not only about the art and psychology of convincing website visitors to convert, it is also about increasing the usability of your site so that the route to conversion is shorter. So there we have it; conversion optimization has two goals:

1. Persuade the visitor to convert
2. Shorten the route/time to conversion point

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