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Whoa! Wednesday: Movie Trailer Conversions

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Conversion optimization, believe it or not, wasn’t born in the world of the web. Don’t believe me? Think: coupons, “50% Off! TODAY ONLY!”, and “Free Samples” just for starters. Even SEO has its origins in the yellow pages! (Ever heard of “AAA+ Storage”? That’s how your grandparents got to the top of the yellow pages.)

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