SEO Myth

Duplicate content can get you in a heap of trouble. Once in grade school, I repeated, out loud, what my friend whispered in my ear. The next thing I knew, I was in the principal’s office and my mother was “leaving work early”. Having duplicate content isn’t going to bring down the wrath of your mother or her wooden spoon, but it will land you in Google’s office if you are doing it deliberately.

Duplicating content can also affect your site in a variety of ways, like hurting it’s bandwidth. Duplicated content can lead to inefficient crawling by the spiders.When they discover ten URLs on your site, it has to crawl each of those URLs before it knows what is the same content or not. The more time and resources spent crawling duplicate content across multiple URLs, the less time it has to get to the rest of your other content. Thus, slowing down your bandwidth and possibly upsetting the Google gods. Read more »

The myth of duplicate content has been cultivated by the growth of the search engine optimization industry. It is purposed as a proverbial old wives tale scaring each new generation of SEO neophytes. “Don’t steal grandpa’s content” she cackles over the crackling of the hearth and the bubbling of the SEO stew. The fact of the matter is that grandpa likes variety in his stew, and grandma’s wooden spoon is covered with spiders that know what “duplicate content” tastes like. Read more »

Every culture is built upon myths and legends. They are stories of deep spiritual meaning, lessons in moderation of materials and emotion, and explanations of the supernatural and unknown. They embody the very soul and spirit of every human aspiration. Myths can also have flair for the dramatic and serve as a warning of consequence to those who fall victim to their vices and upset the natural balance of humanity. Most mythology is derived from embellishment or complete fiction, but people still want to believe in them. Read more »

From the ancient civilization of Mesopotamia to the industrialized and urbanized world communities of present day society, all human cultures are rich with the stories and lessons of mythology. People want to believe in the mystery of the unknown. In a time where world cultures are blending and gray areas emerge in all aspects of human interaction, the online culture is no different. The world of search engine optimization is filled with mythology that reflects its own evolution into an online culture and community. I would like to explore three prevalent myths that are gaining mystery online.

MYTH #1: SEO is influenced by PPC (pay-per-click) and that a website will not rank well organically unless it invests heavily in a PPC campaign and, secondly, that paid ads lead to a higher position (in this case, a worse position). Read more »

No! If done properly, switching hosting companies or IP address will NOT affect your Google ranking. Done properly means that there is no down time during the transition. If there is some down time then you could experience a temporary drop if the Googlebot just happened to come at that time. And, according the Murphy, it will. However, follow these steps suggested by Google and your transition should come off without a hitch: <--break->

1. Bring a copy of your site up at the new IP address.
2. Update your nameserver to point to the new IP address.