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How to Lose Followers and Enrage People: The VEVO Guide on How NOT to Execute a Social Media Campaign

If you’re like most Austinites, you spent the last week recuperating from the 10-day South by Southwest festivities. But if you’re like me, you also spent the last week getting over the VEVO Fiasco of 2011. What started out as a seemingly flawless social media campaign completely crumbled in a matter of days. If you missed any of the madness on Twitter, the VEVO meltdown went a little like this: Read more »

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