conversion optimization

Yes, Harry Potter. I just wanted to say "goodbye" but only for now.

To reflect on the memories you’ve given us over your term at Hogwarts (and maybe some before and after), we take this moment to honor your contribution to the imaginations of millions everywhere by talking about the magic of conversions. Read more »

Dear Reader, Read more »

As a website owner or webmaster, it is hard to know who your site visitors are and what they want when you’re sitting behind a computer most of your workday. On the other hand, the demands of your job and your geographic location do not allow you to get out there and have a chat with your site’s visitors over a nice cup of tea. Is there a solution that would allow you to discover more about your audience without leaving your office? Read more »

Everyone likes a well-designed button; web surfers like them, design geeks like them, and conversion optimization nerds like them. Sadly, most small businesses don’t have a decent button within 100 miles of their site. Let’s go over a few important facts about buttons: Read more »

Whoa! Wednesday: Neo PERSONA-fies Your Site’s Audience

Part of conversion optimization is optimizing your site’s copy for conversions. How so? The answer: Personas.