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10 Secrets to Leading a Successful Marketing Campaign: Part 2

Thanks for tuning back in for part two of 10 Secrets to Leading a Successful Marketing Campaign. For those of you who missed the first part of this blog series, please click here to read part one. Read more »

How Big is Your Name? Online Branding Assessment with Google Analytics

Do you ever wonder how big a role your brand name plays in your website's traffic? Internet branding and other froms of online branding are crucial to your company's success. Read more »

5 New Year Resolutions Every SEO & Business Owner Should Make in 2012

SEO in 2012
(image from http://internetmarketingonlinecourse.org)

2011: Good riddance. We appreciate you, but your SEO loins were fickle, your algorithm updates were disorienting. We hope for a 2012 full of predictability and fruitfulness for quality sites.

Here are a few ways to make your SEO dreams come true in 2012.

Read more »

SEO Tracking, Reporting and Accountability: B2B Transparency

Search-Engine-Marketing.jpg

One element is almost always missing between a business and its SEO/Internet marketing company: Immediate accountability. Business-to-business transparency is a myth, right?

“If only I actually knew and understood the details of what my provider is doing for me.”

“I’ve sunk a year of monthly payments into this company and I’m just now realizing it’s not worth it.”

“It’s way too technical. I’ll leave it to them and follow blindly.” Read more »

Google’s Places/Organic Mashup and What Does It Mean?

In case you have been living under a rock, here’s a news flash: Double rainbows are awesome. Oh, and also Google has made some changes to how they integrate organic and local results. This new presentation, called Place Search, moves local map results to the right column and integrates meta data, address, phone number and reviews into results. Another interesting feature of the map is that it scrolls down the side of the screen as you scroll down. Read more »

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