Do you ever wonder how big a role your brand name plays in your website's traffic? Internet branding and other froms of online branding are crucial to your company's success. Read more »

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As a certified Google Analytics fangirl, I love playing around and sorting traffic to see different data and trends. And since I started getting my hands dirty with social media, I’ve been trying out new configurations in GA to get the clearest picture of my social media successes. Here are some of my favorite GA tricks of the trade that help me track social media:

Everyone over here at Volacci holds a Google Analytics IQ certification, and everyone studied in different ways and to various levels in order to achieve it. We came away with a well-rounded approach to studying, taking and passing the Google Analytics IQ test. Here are a few points we compiled to help you study for and pass the test. Read more »

Google Analytics 5 is out, quietly released in compliance with Google's characteristic subtle release of new products and services. The new Analytics is being rolled out gradually but will eventually take Version 4’s place. Read more »