mobile advertising

The strategic and financial media company, BIA/Kelsey, released a new report today that shows a forecast of revenues in the U.S. mobile advertising industry over the next four years. The forecast shows a growth from $491 million in 2009 to 2.9 billion in 2014.

Mobile Advertising Forecast Graph

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Today is Cyber Monday, the busiest shopping day on the Internet. People are flocking to search engines and salivating over today's deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers. Read more »

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Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords. Read more »

If you are an active participant of the smartphone revolution, you are certainly familiar with Voice Search. Just speak your search query into your phone’s Google Mobile app and the search giant’s digital minions race off to search its vast universe of information for as relevant results as any found in a regular browser search. Now Voice Search is even easier for international search. Read more »

In the emerging marketing realm of mobile advertising, businesses and brand are dropping their brands into the hands of their target audience with immediacy, relevancy, and savvy. But little do most people know, the search engines may be playing favorites. Wha-wha-what!?!

It’s true. And it’s not just Mr. and Mrs. Google. No, all the search engines are doing it with mobile search results and it’s not considered ‘playing favorites’, it’s considered transcoding. Read more »