Content Strategy

If missed Work It! from last week, Step 1 to revitalizing your website content is to grab some analytics--get the data that tells you what is working on your website and what needs tweaking. Step 2 is to evaluate the tone and feel of your website. And now...the moment you have all been waiting for...

Step 3: Explore New Opportunities Read more »

Recently, I was talking content strategy with a long-time Volacci client and he asked me to take a look at the content on his website. He knew that when you’ve had a website for awhile, it’s easy to not really see what it looks like anymore or be able to objectively evaluate it like a prospective customer would. I thought this was a fantastic idea. (Smart guy!) Read more »

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Once you have conducted a content inventory/audit, and performed a content gap analysis, you should know exactly what content you have and what you need to create. The next step is to define where that needed content will come from. Read more »

Thank you for joining me for Part Two of my Content Strategy Process blog post. Last week I discussed The Content Strategy Process - Phases I-II, where we reviewed a few definitions of “content strategy” and walked through an overview of the first two phases of a typical content strategy project. Read more »

When I talk about Web Content Strategy around the water cooler at work, everyone stares at me like I’m speaking in tongues. That is because it is a relatively new concept to most online businesses, including ours. While it has informally existed since the Web went public, content strategy is considered an emerging practice that few commit enough time and resources to in order to deliver a spectacular message to Web traffic -- that message being your website’s content. Read more »