LPO

It seems that every business that has some sort of presence online is always focused on gaining traffic and acquiring visitors. It's strange to think that so many of these same companies pay no attention to how well their website works to achieve the business' goals. Imagine a shopkeeper opened up a supermarket, and spent a sizable budget in construction and getting people to the store. Read more »

There is a common misconception that marketers ALWAYS know the exact answer for how to make your website or business successful. A good marketing team can implement or recommend strategies to improve your marketing campaign based on solid experience and research. However, there is no silver bullet, no clear answer for what works and what doesn’t work, and if anyone tells you otherwise, I suggest you proceed with caution. Read more »

More websites than care to admit have lackluster landing pages. Some even surpass lackluster and border on horrendous. But more times than not, its your own fault. By sticking to the basics of landing page optimization (LPO), you can take your landing pages from ‘hideous’ to ‘heeeeeeello!’ in no time.

Apply these 10 tips to your landing pages passionately and your website will be converting visitors into customers before you know it.

#1: Send Visitors to Relevant, Unique Pages

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Landing Page Optimization (LPO) is very critical to the success of any profit-seeking website. Whether you run PPC, email marketing, or organic SEO campaigns, any and all internet marketing efforts need to begin and end with LPO.

You should be spending the same amount of time developing the landing page as you do the marketing offer that drove traffic to the page in the first place. This is a common oversight that many websites make when developing their online campaigns.

As an internet marketing firm, Volacci has learned firsthand what does and does not work. Join me after the jump for 5 LPO tactics that can take your website's conversion rates from good to great! Read more »