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The Social Network, Facebook, The Oscars and how they relate to marketing

 

the social network, facebook, marketing
 

With the Oscars upon us once again, I decided to dig up this great post from our former Social Media and SEO Specialist, who, ironically enough, is an Analyst at Facebook now. Her post about The Social Network, and business and social media strategy is still relevant almost a year later. Enjoy! -Mitch Holt, Internet Marketing Coordinator, Volacci

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Can Facebook Beat Groupon with Facebook Deals?

Facebook just launched Facebook Deals, a daily deal part of their site that will compete directly with sites like Groupon and LivingSocial. With it's 600 million users and it's deep pockets the question is "Can Facebook beat Groupon?"

Sure they can. Here's why.

Groupon has 10% the user base Facebook has while Facebook has 10% of the World's Population. Read more »

Social media wears many different hats. Should your company be wearing them too?

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Social media can be an engager, an adviser, an awareness raiser. It can build connections. Sometimes, it can burn bridges-- how many apologies have we seen for ill-received Twitter rants? But there is no doubt that social media, if used correctly can, and should, play an important role in your company. How do we know? Let’s take a look at how one of the big guns is utilizing social networks in its marketing campaigns. Read more »

Social Media Showdown: This Week on the Social Interwebs (March 7-11)

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This was a pretty eventful week for us at Volacci (DrupalCon and South by Southwest Interactive: AHH!), and the social media industry was not far behind. Quite a few of the big players announced new features to their sites. Too busy to read up on all of them? Well, here's a quick rundown to keep you up-to-date. Read more »

The Buzz on Google Buzz

As more and more communication occurs online, the social web has erupted as a place to speak your mind, keep up with old friends, and stay connected with the entire world, all in real-time. But in today’s world of status updates, retweets, and message streams, it is difficult to distinguish the relevancy from all the buzz, much less to stay engaged in significant conversations.

On Tuesday, Google announced their newest innovation for the social web: Google Buzz. In an attempt to organize all your social information on the web into one place, Google Buzz is built right into Gmail as a new way to start conversations with your current friends – and you don’t have to start your “friend-stable” from scratch. You are automatically set up to “follow” the people you email often and Buzz comes equipped with a more enhanced sharing experience via photos, videos and links. More in-depth rambling after the jump. Read more »

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